SEO - What is it ?

Search Engine Optimisation.

• How Search Engines find your website
• How Search Engines determine what your website is all about
• How Search Engines see what other pages on your website are about when reading one page
• How the end user gets to your site because the Search Engine points them in your direction

There are many theories about how to get to the top of a search and stay there; however, the simple truth is that search engines need to be able to trust a website before they send searches to it.

How to you achieve trust?

Repetition

Honesty

Directness

Relevance

In this section we are going to teach you how to achieve these four things.

The optimisation in the administration is not something that your developer has just made up, it is based on Google's alga rhythms and how they interpret your SEO. The Page Optimisation Tab is kept up to date with the current technology and functionality and may change from time to time.